Archive for the ‘social media’ Category

Better late than never

by Sue Dawson

SO MANY people have been coming into the gallery and mentioning how glad they are to see Alison on Instagram, that I thought I’d ask her a few questions about joining into the social media craze. Just to give you a little background, Alison has a Twitter account, tweets very occasionally, and never follows anyone else. To be honest, she doesn’t get the allure of Twitter – perhaps because she’s not a movie star, politician, musician, or under 35. She had a personal Facebook page, but again, didn’t really use it. People kept friending her, she kept saying yes, and when she got to thousands of “friends,” she realized it felt too weird to post personal things to people she didn’t even really know. Not her thing to snap a photo of the pretty swirl in her morning latte, or pass along the latest political rant (actually, that’s more me). We switched her over to a business page (which we both monitor) and that works much better. 

Bottom line, Alison isn’t much of a social media type. But Instagram kept coming up. Everyone was encouraging her to jump in – friends, family, colleagues, students, gallery customers. She did sign up for an account, but never posted anything on it. People even started following her, with zero posts. Nada. So in April, I updated my “Marketing and Social Media” training for our Mentorship students, and found examples of prominent photographers’ pages on various social media outlets. I wanted the group to look at what’s out there, and I talked about each platform. And amongst the professional photographers’ pages, in all its glory, I surprised them all with Alison’s proud Instagram page…

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