by Sue Dawson
I’VE BEEN having some great conversations with potential Mentorship students over the past week. They’re deliberating about whether to join this year’s program, which starts on Monday afternoon. They have questions about what to expect, what they’ll learn, how they’ll grow. I love these conversations – I’m sure they can hear me typing sometimes, trying to precisely capture their insights, so I can remember them later.
I thought I’d share some insights with you…
– One person said he loved Alison’s critiques in the workshop he just took with her. In other workshops, he hasn’t always agreed with the teacher’s critiques, and walked away confused, unclear about what’s “right,” and what’s “wrong.” With Alison, she’s so clear in her critiques, even if he doesn’t 100% agree, he totally understands why she’s saying it. He doesn’t have to wonder whether he’s “right” to disagree, because her clarity empowers him to make educated decisions. My take is that her teaching style leaves room for interpretation. She’ll say whether or not she likes an image – don’t get me wrong – but you’ll understand why. So you can decide your own take on it. She’s not saying “this is how to think,” or “this is how to see.” She’s educating you, so you can think and see for yourself.
– Another person said he’s been shooting a lot, and worried that he’s “all over the place” in terms of subject matter and style. But then he wondered, “Or am I? Is this all moving me toward something else?” He’s concerned about not having a “singular style,” a unique voice. Because his direction isn’t clear yet, he’s listening to advice and trying different things. This is a huge reason we added Masterminds to our Mentorship program. At each retreat, you’ll have a half hour to present something to the group, and get feedback from everyone. We’ve seen incredible things happen as a result of this process.
One time, a student presented some selections from her work at different stages, and was looking for a new focus. There was one photo she threw in at the last minute, of a wooden chair sitting in the corner of a room, with a beautiful pattern of light streaming across, from a window above. She said “I don’t know why I tossed this one in. It’s from my Quaker meeting. It means a lot to me, but it’s a one-off.” Everyone loved the image, and wanted to know more. So she talked about her faith, and what it’s meant to her. This image really spoke to her deeply. We all encouraged her to pursue this further. So she started taking more photos of meeting houses near her, and getting gorgeous, evocative images. She decided to visit all the meeting houses in Massachusetts, and I encouraged her to write about each one too, in a blog. Thus began a labor of love that has culminated in two Blurb books of images and text, that are her portfolio of the project. She made these to show at galleries and museums, and to potential publishers.
This is just one example of many. It’s hard to explain the energy that’s created in your Mastermind, where the whole room is focusing on you and your work. Alison and I just did a Mastermind of our own, at last weekend’s Advanced Mentorship retreat, and Alison’s more inspired than she’s been in years.
– One person said our price felt high, and gave us a couple examples of mentorships that cost less. We’ve done a lot of research on other programs, but just to be sure, Alison jumped in and did the research again. She looked at prices, duration, and what you’d get for your investment. Each one that cost less, delivered less. There are some great teachers out there, and wonderful programs. She just didn’t see another like ours. Our Mentorship is truly one-of-a-kind, and we’re very proud of that. Here’s what you get:
- FOCAL POINT TOOLKIT – Set goals, and track your progress through the Mentorship. This sets your intention for the six months, and creates the velocity for your experience.
- YOUR OWN PASSWORD-PROTECTED PAGE (new this year!) – You’ll have your own page accessible via our website, where you can find all program info, upcoming appointments you’ve scheduled, your list of goals, downloadable notes from your calls with us, and a personalized to-do list for your reference
- SEVEN CALL HOURS with ALISON – These calls will be all about you and your work – developing your own unique creative style, staying consistent and keeping focused. You’ll send Alison jpegs of your latest work before each call. During the call, you’ll see her screen live on your computer, as you both discuss your photos, and she makes suggestions shown in Adobe Lightroom. Learn how to be your best editor, get custom training, feedback, motivation, and brainstorm ideas. Alison will give you customized assignments that will keep you inspired, and define your next steps toward your goals.
- FOUR CALL HOURS with SUE – Get an Art Director/Gallery Owner’s eye on your body of work, and advice on your portfolio, graphic identity, website, book ideas, writing, and marketing. Talk about mindset, and open up your creative flow. Brainstorm project ideas.
- SEVEN TRAININGS – Our in-depth trainings cover a number of topics,which have included: getting in touch with your deepest creative self; writing an artist statement and bio; marketing your work; communicating with galleries, and having a show of your work; Alison’s digital workflow; publishing a book of your photography; and a fine art printing Q&A with a master printer.
- TWO 2-DAY RETREATS on MARTHA’S VINEYARD – Experience the island off-season, when all the locals can relax and truly enjoy this unique place. Starting with a Friday-evening drinks and hors d’oeuvres get-together, and culminating in student Masterminds on Saturday and Sunday, you’ll meet other students, learn a lot, and have the unique opportunity to get feedback from the group. Develop your artist statement, body of work, and project ideas with the support of other artists. Alison often talks in-depth about her work, sometimes showing edits, images that didn’t make the cut (and why), and her creative process. Sue will bring her designer’s eye to the discussion.
- PRIVATE FACEBOOK GROUP – This is a great opportunity for feedback and technical support, from all past and present Mentorship students. Post your photos and questions, and get feedback, answers, and encouragement on your progress. Sue and Alison monitor the group page regularly.
- 20% OFF IN THE GALLERY – For the duration of the Mentorship, you’ll get our best discount on all fine art prints, books, posters, and cards.
- YOUR WORK ON OUR WEBSITE – Take advantage of our international audience. After the Mentorship ends, we’ll post a photo of you, your artist statement, and a slideshow of your best work during our six months together, with a link to your website if you have one.
I’m making appointments for calls, and have times available from now until Monday at noon. I’d love to talk with you! Just email me, email@example.com, and we’ll set up a time. Here’s the pdf with more info. And here’s the link to our student pages, showing their work and accomplishments. One more thing – we almost decided not to do the program this year, so we could focus on a couple projects of our own. But we’ve put those off for now. This means we may not run the program next year (not sure yet), so if you’ve been wanting to join, this is the year!