Better late than never

SO MANY people have been coming into the gallery and mentioning how glad they are to see Alison on Instagram, that I thought I’d ask her a few questions about joining into the social media craze. Just to give you a little background, Alison has a Twitter account, tweets very occasionally, and never follows anyone else. To be honest, she doesn’t get the allure of Twitter – perhaps because she’s not a movie star, politician, musician, or under 35. She had a personal Facebook page, but again, didn’t really use it. People kept friending her, she kept saying yes, and when she got to thousands of “friends,” she realized it felt too weird to post personal things to people she didn’t even really know. Not her thing to snap a photo of the pretty swirl in her morning latte, or pass along the latest political rant (actually, that’s more me). We switched her over to a business page (which we both monitor) and that works much better.

Bottom line, Alison isn’t much of a social media type. But Instagram kept coming up. Everyone was encouraging her to jump in – friends, family, colleagues, students, gallery customers. She did sign up for an account, but never posted anything on it. People even started following her, with zero posts. Nada. So in April, I updated my “Marketing and Social Media” training for our Mentorship students, and found examples of prominent photographers’ pages on various social media outlets. I wanted the group to look at what’s out there, and I talked about each platform. And amongst the professional photographers’ pages, in all its glory, I surprised them all with Alison’s proud Instagram page…

instagram alison
We all laughed. Then this past June, Alison jumped into action. Seems like a great place to start our interview…

SUE: What did you think when I showed that empty page?
ALISON: Haha (sighs and leans back a bit). I think I said “Here’s a great example of ‘Do as we say, not as we do.’ ”

Did it light a fire under you at all?
It really wasn’t until we were promoting our first show of my new SHORELINE series, that I thought, ‘what could be so hard about Instagram… If they can all do it, I can do it.”

Did you just start posting, or did you have a plan?
My plan was to do regular posts on that one subject, the SHORELINE series. I started at the end of June, a week before the show opened, putting out one new image each day. I actually amazed myself that I could keep up the pace and be consistent about it. It was easy, and fun.

And what’s been the response so far?
I’m now over 500 followers, growing each day, and I love seeing “likes” on my posts. And what’s so fun in terms of being a teacher, is that I’m keeping up with what my students are doing. The people I’m following are primarily either photographers whose work I admire, other photography professionals, and our students. I’m really using it professionally, not personally. I don’t even follow my own kids (sorry, guys).

Do you think this will get you to shoot more?
I think it’s going to be motivating for me. With SHORELINE, I tried to do all new images. But I’m not taking a worthy new image every day – certainly not in the busy season. So I’m now dipping into my archives, and most of those are a new look at my lesser-known images. In the long run I think it will motivate me to get out with my camera, because eventually the archives will run dry. Over the course of the next month, I’m looking to dig back into my b&w Vineyard Gazette archives, to promote a show at Featherstone this September. One of our Advanced Mentorship students has just started on Instagram, and is promoting her future show by posting an image every day. She’s already sold two prints, just from promoting the show ahead of time.

Why is Instagram resonating more than the other social media?
It’s purely image-driven, and is super easy to use. I don’t need to be sitting at my computer – I can do it all from my iPhone. It’s clean, simple, and even I can understand it. No operator errors. I don’t have to be asking you every day to dig me out of a social media mess ;)

I’ve noticed that you’re regularly cropping horizontal images to square. Why is that?
I think the horizontal display makes the image too small, and the square is more interesting, classier, more concise. I find that 90% of my images survive the square crop. With verticals, I’m leaving them as a vertical, to keep the larger display.

Interestingly, you’ve posted one personal image.
Not really. I’ve been posting in anticipation of events, and one of them was the Ag Fair. So I was able to sneak in a picture of Sarah (our daughter) and her blue-ribbon-winning pie, from well over ten years ago. I was being a proud mom when I took that photo, but it nudges over the line to a professional shot in this case.

instagram

Are you gonna post through the winter? 
I hope so. That’s my plan. I hope we have an interesting winter, so I’ve got something to photograph.

Any parting wisdom about jumping into Instagram?
Just do it.

SUE again: And thank you to everyone who pushed her to do just that! Here’s the link if you want to follow Alison’s Instagram.

2022-05-27T22:05:28+00:00August 31st, 2017|0 Comments

Behind the shot: “Rock Harbor II 2014”

RockHarborII2014

I ASKED ALISON about the new photo on our main wall, called Rock Harbor II 2014. We’ve printed it as a large canvas, and we just hung it for tomorrow’s opening reception, for our third show this season of Alison’s newest work. It’s such a stunning, painterly image, I’ll have to convince people that this is a photograph. This is one I’d like to hang in our own house. Here’s what she said:

“I took this shot last fall, right before teaching a workshop for the South Shore Camera Club on the Cape. I had just done tests comparing the new Nikon D810 and my old D700. Being the picky, in-search-of-high-quality person that I am, I test all of the new equipment that comes along. I’m really frugal, but whenever I find something worth the leap, I’ll be first in line with my credit card at B&H. As soon as I ascertained that the 810 produced images with much higher quality, I ordered it. My new toy arrived the day before I left for the Cape – I was like a kid in a candy shop.

In doing last-minute scouting for the workshop, I hit all of my favorite places along the Brewster flats. These days, I’m drawn to shoot images that are either all neutral, or predominantly neutral with flashes of color. So I was looking for low tide, and flat, uninteresting light – that’s the neutral backdrop. Fall is my favorite time, because the plants in the marsh have interesting, often warm-toned flashes of color. In the summer it’s all green, but in the fall, there are gorgeous color variations.

For me, this shot really tactilely feels like I loaded a paintbrush with some cadmium yellow and a little burnt sienna, and applied those brushstrokes. That’s what it looks like on the finished print, but it’s also what it felt like when I was shooting. My technique really feels like painting. I’m carefully composing the shot, and then going on instinct as I create the “camera stroke.” As with my other painterly images, the effect is entirely done in-camera. There’s no post-processing that creates the painterly feel. The D810 enables me to print larger, with amazing resolution, and captures the nuances of color that drew me to the shot.”

Our opening reception is tomorrow (Saturday, August 8th), from 5 to 7:30pm. 

2022-05-28T17:23:42+00:00August 7th, 2015|2 Comments

Behind the shot: “Oak Bluffs 2015”

OakBluffs2015blog2

I ASKED ALISON about the new photo on our main wall, called Oak Bluffs 2015. We’ve printed it as a large canvas, and we just hung it for tomorrow’s opening reception, for our second show this season of Alison’s newest work. It’s mesmerizing – it looks like it’s just floating on the wall. Here’s what she said:

“That’s the direction I’m going in now – a more muted palette, fewer primary colors. It doesn’t have to be dawn or dusk for me anymore. I used to look for a stronger color palette, which you’ll find early or late in the day. But now I’m watching for the really subtle things that are happening. Quiet things, like the two different flat calms going on in the water in this shot. I love the height of the tide – almost covering the rocks, with just a few of them poking through. If you could see all of the rocks, it’d be really seaweedy, really messy-looking. This just gives you a hint of the rocks.

It’s a location that’s so subtle, you’d never stop and take a touristy picture there. It’d never be subject matter that you’d hear, “Oh, honey, let’s stop and take a picture.” I feel like what I’m looking for now is something that’s evocative, but understated – something I think is beautiful, but not in an obvious way. A scene where a little change of light, wind direction, wind velocity, the tide, will make me screech to the side of the road, get out my camera, and ignore my appointments for a half hour.

I drive by this spot every day, and pay attention to what the tide’s doing, what the water’s doing, what the light’s doing. I stop there once a month and take pictures. But this particular day was unique. The sky was almost white, and the water took on two distinct tones. In the distance was flat calm, and up close, the water was moving over the rocks. So you really have this gradation from the whitish sky up top, to a sliver of the most distant water that’s moving, to flat calm water reflecting the sky, and into the moving water in the foreground. Beyond the end of the jetty, that flat calm is like a mirror, reflecting the sky. And nearest to me, the water was choppy, so I used a long exposure to make the moving water look soft and smoothed out over the rocks.

The centered one-point perspective draws you into the photo. And I kind of love the fact that the thing in the middle of the jetty is completely practical – not picturesque – and yet becomes the center of interest in the shot. It’s totally mundane – not like the fishing pier, which is beautiful unto itself.

I love the concept of the contrast between extreme sharpness and extreme softness in the same picture. And I already mentioned the two types of water – the flat calm, and the choppy waves I smoothed out in the foreground. There’s a duality throughout, really – a complexity that you see, the longer you look into the picture. At first it’s simple, calming, deep. But as you’re drawn in, there’s so much more to see, so much more to feel.”

Please come by tomorrow – Saturday, July 11th – and see it in person. Our reception is from 4 to 7pm, and this show will be here through August 7th. 

2022-05-28T17:26:44+00:00July 11th, 2015|3 Comments

Doing it scared…

ALISON LOVES what she does. Her favorite part of her job is getting out and shooting in a variety of locations and conditions, and working with lots of new people. She also loves showing her work in galleries, and meeting people who come to her shows. It can feel like pressure to put a show together, but in the end it’s all very exciting, and validating. All great. But early on, there was one aspect of her work that felt overwhelming…

The first time she taught a photo workshop, for Southeastern Center for the Arts in Atlanta, Georgia, in the mid-1980’s, she was terrified out of her mind. The only reason she said “yes” to the invitation from Neal Chaput (who would go on to start RMSP in 1989) was that it was a good career move. She had to say yes. She knew that it was important, somehow, to push herself. So she did it, terrified. She didn’t sleep for a week beforehand. She read books by Ansel Adams (books she owned, but had never read before), and took copious notes. Alison wanted to be prepared if someone asked about the zone system, even though she didn’t even use it herself. She read photo magazines and other books, studied her notes, and agonized that she didn’t know enough to actually teach others about photography. She also drove her friends and family nuts. She was a nervous wreck.

On very little sleep, she managed to limp her way through that workshop without making a complete idiot of herself. Other workshops followed over the years, each one a little better than the one before. It took awhile, but she eventually stopped studying photography before each class, and developed the confidence to speak for herself, about the way she approaches her own work. And surprisingly, she fell in love with teaching. After all that, it turns out she’s pretty great at it.

She’s still a little nervous before every talk, every class. Every opportunity brings a little fear, right? It comes with the territory, when you care about your work as much as she does.

As it turns out, her angst-ridden past was a gift. When her students are nervous, she can truthfully say that she totally gets it. It’s tough to put yourself out there, especially when it’s your own creative work, your deepest self on display. For her, it was scariest to teach, or give talks. For others, it’s showing their work, or putting together their first show, or doing a book. This is intense stuff.

Alison never really took art classes in college, but I did. There was one class in particular, where a famous illustrator was guest-teaching for a semester when I studied in London. He was brutally honest, scathingly critical. He saw this as a service to his students – the world out there was tough, and he was preparing us for it. I’d work through the night on assignments, trying my best to impress him, to succeed. Once I left class in tears, after he invalidated my project. This was one of the reasons I stopped drawing. His tough art world wasn’t worth it for me, if this was how it made me feel. I moved on to photography for awhile, and then settled on graphic design.

So why am I talking about this? It seems like a perfect time, actually, because we’re offering a new six-month mentorship – a deeper creative experience for our students and ourselves. Alison and I have talked a lot about how we’re approaching this class – the teachings we’d like to do, the technical aspects, the structure for our two weekend retreats. And we’ve talked about what it’s like, being scared or nervous. The creative experience is as much about mindset as anything. It’s often about getting out of our own way (or out of the way of certain obnoxious illustration professors). Alison and I have lots of experience with photography, design, and marketing her work, and we’re both excited to offer this experience to our students. It’s particularly gratifying that we’re offering a safe space for creative exploration, where there is no “wrong” answer.

Alison and I have different ways of handling the pressure to be creative while being perfectionists. For Alison, it’s the research, note-taking, loss of sleep, and obsessive work to perform at her absolute best. I’m the same as Alison with my design work, but when it comes to applied art, it’s been all about buying art supplies, accumulating stacks of beautiful (still empty) sketchbooks, and reading self-help books about getting back in touch with my creativity. In fact, I just set up our guest room as my new studio today. Two very different styles, two ways of moving forward. So now, imagine what happens with each style, when we bring in nurturing support, honest feedback, presence, accountability, and inspiration.

Here’s what Alison has to say about it:

Nurturing support is crucial for an artist, in my opinion. Sue and Claire have been my support over the years. I can honestly say that we’ve all built what we have together. Our gallery, workshops, and mentorship program would never have happened without Sue’s vision. And Claire’s so important to the success of our business that I like to joke with her that if she’d only learn to sign my name, I wouldn’t have to come to work at all. It means a lot to me to pass this gift along to my students.

Honest feedback is also vitally important. When we’re choosing images for a show, Sue and Claire have as much say in the process as I do – they are sometimes better judges of my photos than I am, are more objective, and do not hesitate to give me their honest opinions. It’s tough to work in a vacuum, so I appreciate the clarity I get from our team. I believe in honesty with my students and their work, but always staying mindful to support their vision, help them identify their best work, and help them clarify what’s working for them.

Presence is harder to define, but no less important. There’s something that happens when people you respect – a mentor, a group – are focusing exclusively on your work. Our one-on-one sessions will be all about you and your photography. During our group masterminds, we’ll all be present with you and your creative vision. It’s powerful. Our intention is that you will gain insights during this process, through all of our presence, that push you through barriers, and bring out your own unique creative vision.

Accountability has possibly been the most important key to my success as a photographer. I’ve always been someone who has needed assignments and deadlines in order to produce my art. My early black & white career was built on submitting images to the Vineyard Gazette, with the hope that my photos would appear on page one or the editorial page. I became a color photographer when the Gazette started publishing Martha’s Vineyard Magazine. My annual shows at the Granary Gallery in West Tisbury (my 26th year this past July), and of course having my own gallery since 2006, have always forced me to produce a new, fresh body of work. And my many book and editorial deadlines keep me constantly on the go. Being accountable in this way has always been incredibly motivating for me, and I believe in this for my students as well.

Inspiration is crucial for artists of all types. I’ve been inspired by my students in every single workshop I’ve ever taught. It never ceases to amaze me, actually, since I’m often teaching on the Vineyard, where I’ve been doing my own work for 30+ years. There’s nothing like the excitement I get when I see things with a new appreciation, a new vision. I’m looking forward to the inspiration we’ll all be getting from each other over the next six months.

Sue again:

We’re so excited to get started with the mentorship. It starts on November 12th. There are a few spaces left, and a bunch of people are thinking about jumping in. We already have a great group so far. If you’re thinking about joining us, and are nervous about it, we understand. Maybe now is your time to take your work to the next level, to develop your own unique creative vision.

2022-05-28T17:56:44+00:00October 31st, 2013|2 Comments

My to-do list

I MENTIONED TO ALISON that it’s already been over a month since her last blog entry, knowing that she’s way too busy to write one at this point. So I suggested that I just interview her about what she’s doing – kind of an inside view of her life as a photographer, entrepreneur, wife, mom, and, very busy person. Here’s what she said:

“Off the top of my head… I’m working on three books for Jan (Vineyard Stories publishing) – one’s for Morning Glory Farm, one’s for the Harbor View Hotel, and one’s a series of essays by summer Vineyarder Joan Bowman. Plus there are potential cookbooks in the wings – we’re just waiting for the go-ahead for those. For Morning Glory, I’m running around after tractors, coming home with my clothes covered with strawberry stains. That was from the “emergency” photo shoot of the last crop – I got a call yesterday that I had to drop everything and run right out to the fields. The last of the asparagus was already picked and in the bin, but there was just one more round of strawberry picking to be done, and they wanted me to be there to capture it. (I asked if she ate any, and she laughed – she snuck a few and they were amazing).
The Joan Bowman book will mostly be up-Island locations and events that are summer memories for her. I’m really looking forward to it, because it’s putting a fresh spin on material that I’ve shot so many times, but I’ve so taken for granted, that in recent years I haven’t photographed it – for example, the sunset scene at Menemsha. And the Harbor View, I feel like my mission there is to capture the essence of this gorgeous hotel, primarily in summer, but acknowledging that it’s become a year-round institution as well. It’s really capturing the feel of what it’s like to be at a grand old hotel overlooking the lighthouse, dressed in your Edgartown reds, sipping a martini, after a couple rounds of tennis and a swim in the pool, and before heading to the harbor on a sunset cruise on the Harbor View’s classic yacht. It’s evoking a time gone by, but that’s still very much alive on the Vineyard.

The other stuff I’m juggling includes ongoing things for Martha’s Vineyard Magazine. The current issue has a South Beach photo essay of mine. Coming up in the next issue will be portraits of Rose Styron, and blueberries for a cooking piece by Cathy Walthers. I also contributed to a major story about erosion on the Island for the August issue of the magazine (one of the photos appears on this week’s Gazette front page, below).

Patrick Phillips has been interviewing me for his magazine, MV Arts & Ideas. I think I’ll be in the next issue.

The whaleboat is now bound for Mystic, so I’ve been busy wrapping up that project. It’s a magazine assignment, but it’s also a personal project for me. Yesterday I got up at 4am to photograph the departure of the whaleboat, being towed by Nat Benjamin’s boat Charlotte, bound for Mystic and her home on the Charles W. Morgan. I’m planning to go to the launch of the Morgan if I can, in mid-July. I’ll be teaching in Maine that week, so I’ll already be off-Island.

And then I’m reviving what’s now a 14-year project of photographing artist’s studios. I’ve already shot in the studios of Traeger di Pietro and Don Mckillop, and in the next couple of weeks I’ll be shooting the studios of Elizabeth Taft, Dan Van Landingham, Leslie Baker, and Bill Mclean. I’d love suggestions for working studios of established artists – the messier the better!

I’ve also gotta write my blog. (laughs – we joked a lot about launching the new site with a blog, and that she’d have to WRITE the blog to HAVE a blog…).

One whole area of exploration is my return to black & white. I don’t think I’ve shown any new black & white images for ten years now. Most of my new images came from the dramatic storms on the Vineyard over the last six months. Many of them were published in the Gazette, so that got me thinking in black & white again. And that subject, the storms, really lent itself to black & white. It’s interesting – you go back eight years, and producing color prints was expensive. We sent images off-Island to printing companies, paid for priority Fedex both ways, back and forth. Black & white was easy – going in the darkroom and giving it a try. But today the tables have turned. Producing color is something we do in-house, and black & white requires working with off-Island fine art printers. No one on the Island does traditional silver gelatin prints that I know of, at the scale I want to do. All to achieve the look and quality I once did myself.

The other major thing is planning this summer’s shows, including the opening receptions at our gallery. (The first upcoming show, at the Granary Gallery, opens on July 7th. The next is the July Stroll in the Arts District, which is July 13th.)

And I keep up with the recycling and the dump runs (she always seems to toss this in). Oh, and did I mention raising two teenagers?

Those are the main things. And trying to go for occasional walks, and sitting down for a coffee with you.”

So that’s all. We also have the family and house-related errands and appointments most everyone has. Jan Pogue wrote a lovely blog the other day about living on the Vineyard. It’s worth the read. I’m mentioning it because you may not recognize that the friend she refers to (about halfway through) is Alison. It’s a rat race in the summer, and very different from her time as a summer kid. But it’s still worth the race.

2022-05-28T18:40:08+00:00June 28th, 2013|14 Comments

Discussion of Schooner on NPR’s The Point

Schooner Rebecca

BOAT DESIGNER Nat Benjamin discusses the creation of “Rebecca,” the boat that inspired our book Schooner. Writer Tom Dunlop and I talk about our work documenting the building of this amazing boat, and the labor of love this project was – from drawings to launch for Nat, and from film and reams of notes to a book we’re very proud of.

Listen to the audio here.

2022-05-27T15:43:25+00:00June 30th, 2010|1 Comment

Title

Go to Top